Guro Market Hanmaek Festival 2026: October 24 Guide

Guro Market's Hanmaek Festival on Saturday, October 24, 2026 suits a flexible Seoul market visit built around food, performances and a hanbok runway. The announced hours are 2–8 p.m., across open areas around the market, with the runway starting at 4:30 p.m.

Browsing and watching the show make a simpler afternoon than planning the trip around a workshop place. For travelers who need a confirmed hands-on activity or English-language support, this is a less straightforward choice.

October 24 is the festival day

The fourth Guro Market Hanmaek Festival (제4회 구로시장 한맥대축제) has the theme 'Hanbok ON Guro Market Runway.' Hanbok means traditional Korean clothing. The market has a hanbok shopping street as well as food stalls, so the clothing theme connects with a part of the market you can browse during the visit.

Guro District's festival banner gives October 24, 2–8 p.m., while the market's October 6 announcement confirms the 2 p.m. start. All times here are local Seoul time.

The shopping promotion has its own purchase period, October 20–24, which applies to qualifying receipts. October 24 is the confirmed public festival day.

A runway afternoon or an earlier activity visit?

For a runway-focused afternoon, aim to arrive before 4:30 p.m. Find the performance area first, watch the show, then browse the market and stop for food. This is a suggested visiting order, separate from the official program.

The runway features citizen presenters, including students and office workers, introducing representative market products. A special-sale selection of ten products is also planned. That gives the show a market-shopping focus alongside the hanbok theme: it combines a clothing runway with introductions to goods sold locally. Receipt draws are also part of the announced program.

For an activity-led visit, arriving before 3 p.m. leaves time to find the activity area before the first starts. Doenjang-making sessions begin at 3 p.m. and 3:30 p.m., with 100 participants in total across the two sessions. Doenjang is Korean fermented soybean paste.

For someone choosing between the two doenjang sessions, the earlier start puts the hands-on part first, while the later start leaves more of the early afternoon for browsing. A workshop-led plan also needs room for the activity itself before moving to the runway area. The announcement gives session start times, so ask about the session length before planning another activity immediately afterward.

Traditional games also start at 3 p.m. Tuho is an arrow-toss game; jegichagi involves kicking a shuttlecock. The games take the first 200 participants, with market rice cakes after taking part. This limit applies specifically to the games. Because they start alongside the first doenjang session, choosing one initial activity gives the visit a clearer direction than trying to begin both at once.

If the activity places are gone, market browsing and the runway provide a fallback for the afternoon. The wider program includes food and beer, trot music and nanta percussion. Families also have a limited drinks offer for the first 100 children aged 12 or under.

Shopping offers have their own conditions

The shopping payback is paid in Onnuri vouchers and is limited to 800 customers with qualifying purchases. If you mainly want to watch the runway, spend on food or goods you actually want; the promotion is a separate decision from attending the festival.

The announced thresholds are KRW 50,000 in qualifying purchases for KRW 10,000 in Onnuri vouchers, or KRW 100,000 for KRW 20,000 in vouchers. The vouchers may be paper or digital. This is a voucher benefit, not a cash refund. Neither amount is an admission charge. If this offer would affect your shopping plans, ask which purchases count and how vouchers are collected before buying. A receipt from the qualifying dates alone should not be treated as a promise that you will receive the benefit.

The alcohol offer is for customers wearing hanbok or showing a purchase receipt. It requires an ID check and an adult-verification wristband from the performance-area operations booth. Hanbok therefore matters to this particular offer; the announcement sets no hanbok dress requirement for general spectators. A visitor interested in the runway can plan around watching it without arranging a costume.

From Namguro Station to the festival areas

Namguro Station on Subway Line 7, Exit 6, is the shorter approach in the district's directions, at about five minutes on foot to Guro Market. Daerim Station on Line 2, Exits 2, 3 or 4, offers another approach of approximately ten minutes. The more convenient line for your starting point may matter more than the difference in walking time.

The market address is 17-4, Gurodong-ro 22-gil, Guro-gu, Seoul (서울 구로구 구로동로22길 17-4).

The event spreads across open areas by businesses named 구로동유통, 믿음화점 and 한우마당, as well as the surrounding market. Keeping those names available in Korean can help when matching the announcement to the places around you. The station walking estimates take you to the market, not to each festival area, so leave extra time to find your chosen activity or the runway.

Before making a special trip

Admission charges and activity-booking methods are unspecified in the linked announcement. Food prices, foreign-card acceptance, foreign-visitor promotion eligibility, accepted foreign ID for the alcohol offer, English assistance and a rain plan remain unconfirmed. Schedules and limited offers can change or finish early. Last checked: October 17, 2026. Before leaving, open Guro Market's official October 6 announcement and check the latest arrangements with the organizer, including admission costs and, for an activity-led visit, how places are allocated, any fee and visitor eligibility.